Through our and other NICU parent’s experiences, we developed and conceived the idea to create an online presence for parents of premature babies.

Our goal is to help you spend more time with your little ones and less time searching the web for the speciality preemie baby items you’ll need in the NICU and at home.

We hope to be your one stop shopping site for your preemie while you’re in the NICU, or after you’ve started enjoying your bundle(s) of joy back at home.

Visit our store to find easy on/off clothing for your babies weighing 0-3lbs and 3-6lbs along with a selection of humorous onesies...you know, the things only a preemie parent could understand.

We also have some great blankets that share our sentiment of It's a Preemie Thing, as well as important items for moms spending some time in the NICU, like Simple Wishes hands free pumping bras.

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Accepting Credit Cards